Tuesday, November 9, 2010

Vinotherapy

  No, silly, not the classically accepted, often indulged action of sipping a great Malbec with your girlfriends.  Although that form of vinotherapy is extremely beneficial to the soul, the beautiful geniuses (no, literally, this couple is absolutely stunning) who founded French beauty company Caudalie utilize compounds found in grape seed for therapeutic beauty purposes.  C'est magnifique!
  During a summer visit to a family vineyard during their university career (how romantic!), the beautiful twosome encountered an ingenius doctor employed by the Bordeaux University of Pharmacy, who informed them of the powerful antioxidant properties of a polyphenol extract of the grape seed.  Within a year, Caudalie was formed, and ever since, the company has been on a roll in terms of discovering innovative ingredients present in the grape.
  The grape seed polyphenol helps to reduce oxidative damage, protect the skin from environmental toxins and stressors, and is easily metabolized by the body.  But wait, the innovation hardly stops there!  Soon after the company was established, another potent antioxidant, this time found in the skin of red grapes, was discovered and patented as grape Resveratrol.  Grape Resveratrol, also a polyphenol, acts as to activate cell renewal and encourage the proliferation of cells to provide radiant skin.  Furthermore, the most recent innovation to come from the Caudalie team is Viniferine, which is also a polyphenol antioxidant, this time found in the stalk of the plant.  The compound has been patented due to its unique ability to inhibit the synthesis of melanin (no visible sun damage?!)
  Although I have yet to try any Caudalie products, I am extremely excited to investigate them ASAP at Sephora.  In addition to being extremely chic, this company is also very environmentally conscious, and has our health in mind, thus does not utilize potentially harmful chemicals such as parabens, mineral oils, artificial colours, or the irritating sodium laureth sulfate.  Moreover, all products are considered to be organic and the majority of the ingredients are completely natural.  Now that, is vinotherapy.


Caudalie


More information on the company and products  here

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